POP Montréal & M Pour Montréal return to Swan Dive during SXSW to showcase up-and-coming Québec acts that generate buzz both locally and abroad.



POP is an annual non-profit curated cultural event that champions independence in the arts by presenting emerging and celebrated artistic talents from around the world. Launched by friends and colleagues in 2002 from the collective impulse to create a meaningful and vibrant cultural festival, POP Montréal is now entering its 23rd year as a permanent fixture on the international music circuit and the Montréal festival map.

"When people talk about Montréal’s European flair, they aren’t lying, and the festival’s booking often skews more adventurous. Everything might still be loosely in the 'pop' sphere, but it’s all weirdo left-of-center takes, deconstructions, new adventures." —Stereogum

"Exemplifying the sheer stylistic diversity that’s been the hallmark of POP Montreal since the festival was founded in 2002, the 2023 edition had young Quebec hip hop artists, soul singers from Alabama and L.A., local punks, post-rockers and experimental orchestral outfits, political disco from Belgium, American rap legends and Dr. Cornel West. And more." —Cult MTL