“POP” and M for Montréal return to SXSW to showcase ten groundbreaking acts across two stages: 

POP Montréal is an annual non-profit curated cultural event that champions independence in the arts by presenting emerging and celebrated artistic talents from around the world. Launched by friends and colleagues in 2002 from the collective impulse to create a meaningful and vibrant cultural festival, POP Montréal is now entering its 24th year as a permanent fixture on the international music circuit and the Montréal festival map.

“As festivals worldwide become more and more homogenized, with every mega-fest announcement in a death race with the others to see who can book the greatest number of reunited ‘90s detritus, contemporary Oasis cosplayers, and obliquely spelled EDM DJ/pantomimes, POP Montreal decidedly ain’t that. The fest’s founders and organizers have constantly put forth lineups which balance forward thinking pop and anti-pop, the truly out-there artists of the last half century, and enough skewed-but-accessible guitar acts to ensure that any noble-hearted nerd with even the slightest bit of curiosity can bliss the fuck out.” —Creem

"the lovingly curated five-day, multi-venue marathon" —Stereogum

"Now in its 23rd year, the festival has a long history of honoring legends and newcomers alike." —Paper

"a unique and artistically vibrant North American festival" —Seven Days